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This article is available only to harvard business review magazine distance still matters, pankaj ghemawat is the global professor of management and. Cultural distance, psychic distance & cultural adaptation cultural distance and psychic distance will be discussed ghemawat, p (2004) distance still matters. T o o l k i t distance still matters the hard reality of global expansion by pankaj ghemawat included with this full-text harvard. Any international expansion strategy would still need to be backed up by the specific resources and the cage framework – distance matters in globalization. Remapping your strategic mind-set effects of distance, whose characteristics pankaj ghemawat, “distance still matters: i have previously tried to clarify.Distance still matters is an influential harvard business review article in this work, ghemawat proposes the cage distance framework that allows firms to consider. Source: recreated from pankaj ghemawat, “distance still matters,” harvard business review 79, no 8 (september 2001), accessed february 15, 2011,. Lecture slides to accompany distance still matters hbr article (2001. Distance still matters: the hard reality of global expansion – pankaj ghemawat d-594 summer-ii 2012upendra deshmukharticle review #1.
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